Changing Media Landscape

What does the “change in the media landscape” mean to the creation, dissemination, and consumption of information such as news, advertising, and corporate messaging? For instance, what effect do you believe social and convergent media had on the reporting of the BP oil catastrophe in the gulf?

Changing the media landscape affects almost everything the goes on in media. Instead of just 1 person company or government talking to many, the many can now talk back. The news is reported everyday on issues around the world nationally or locally. The new media landscape the bystander can now become the reporter of the news. Such as in the Ted talk the earthquake that hit china was first known about over twitter. In the past the Chinese news channels and governments would be spreading the news to the world but instead non professionals were spreading the news in 140 characters or less. Since people can now become the first disseminators of news the credibility of certain things can and will be diminished a little bit. The disseminators can easily exaggerate or be wrong on something which will cause the world to think wrong. Once the real story is let out by the government or news portrayals of the story will be much more accurate. Social and Convergent media blew up the BP oil spill much more then anyone expected. In the past an oil spill would happen but then BP would make a statement and say everything is under control in the newspapers or television. But with the recent Oil spill non professional reporters blow the spill out of proportion starting up charity groups, riots, and protests. The people responded and talked back which is new in the media landscape. The new media landscape gives people more control of the world around them.